Your twenties are often framed as the decade your skin takes care of itself - the years before "ageing" becomes a concern, when collagen is plentiful and cell turnover happens without much effort. And while there's some truth to that, it's also a decade of significant transition, one that tends to get overlooked because we're so focused on what comes later.

When I was building Holskin, I kept coming back to the same question: what would it look like to treat skin with real respect?

You might not have heard of corneotherapy. It’s not trending on TikTok. There’s no celebrity face attached to it and t doesn’t promise overnight transformation or dramatic before-and-afters.

There’s a phrase that has been trending in skincare for a while now: barrier repair.